So you choose to be a keynote speaker or trainer because speaking will be your passion? But you’re not certain ways to do it…. follow this advice.
The first step is to know what is your topic? What is your brand? Where could you add value to your audience? Of course, and really importantly, who’s going to be your audience?
One of the best places to start as a speaker is in your local area. There are lots of service clubs and organizations who are always interested in a speaker to fill in some time on their agenda.
In this way, regardless if you are an entertainer, keynote speaker or motivational speaker, you will be able to get some feedback in a friendly environment.
Every speaker occasionally experiences the people that really does not desire to be there. Typically you are likely to “break the ice with the audience very early in the talk but occasionally, it doesn’t happen and you know the next 45 minutes will likely be torture.
What you need to understand and take from that lesson is it isn’t only you as a speaker or trainer that has a painful 45 minute experience. It’s also the meeting planner who is struggling to confirm your validity for next years meeting!
Who is the buyer?
It is very important remember that the audience you are talking with is not your client. It is the meeting or event planner that’s your client. They, typically are most tense in the first two to three minutes of a presentation to determine if you can get the listeners to “lean in”. If you fail to break the ice early with the audience the meeting planner knows they will be hearing negative comments.
Because of this, the structure of a keynote is critical.
There’s a lot of “recipes” that are created and a few very talented Canadian Speakers who use recipes to create their keynotes but generally, this is a fairly standard pattern to follow:
Introduce the audience to a funny or emotional story, right off the start line. Summary of what you will guide them Take the first point – relate a story to them of how the first point is so important… some sort of crash and burn story which enables you suggest to them what you learned from the experience (or third party). Then point out the solution. In this manner, you get their attention with a relatable story and you provide them with solution. Wrap up that phase of the discussion with some ideas as to what benefits they’re going to derive from using your unique solution in their lives. Rinse and repeat part 3 with your other points, summarizing the points to improve following each session. Sell yourself – books, other meetings etc Close with a summary of all they’ve learned and then give them one amazing take away story that they may never forget you for. An unforgettable joke is also a good way to close a keynote.
There you have it. A standard tactic to allow you as a keynote speaker to rock the world.
Now you have read that you may have the question in your head “Can I really do this?” The answer certainly is YES.
Too many people in the speaker coaching world will try and get you to be someone you are not.
In truth you simply need to become a better “YOU”. The world needs to hear your story. If we really take a moment and think about it we should all have a few important stories to tell from our lives that can impact others. If we do not, then we can arrange to go out and create some stories, which is the fun part!
The important take away from the article is that the audience is a tool you can use to impress your meeting planner, your client. If you learn to use that audience correctly, you can make them laugh, make them cry, make them think or get them to react. The conclusion is the audience needs to take something valuable away from the meeting and they need to remember you.
If you succeed in that regard you’re going to be an in demand trainer or speaker. You can make a career based on travel, fun and learning.